LC talks with Eco Surf while cleaning up the California Coast

Eco Surf Volunteers was asked to join Lauren Conrad, the star of MTV hits, "Laguna Beach," and "The Hills," to help kick off her new partnership with Kohls department store with a day-long beach cleanup along the Santa Monica Coast. Lauren and Kohls teamed up with the California Coastal Commission and Whole Foods Market to host the event that brought out fans of the reality sensation, the media, and beach lovers such as ourselves. We had the chance to talk with Lauren about the importance of giving back; a concept that she calls "a big part of the California lifestyle." Lauren, who was recently introduced to our organization, loves the ethos of Eco Surf Volunteers and was impressed with the idea of not only getting involved at a local level but also with the high set of standards and commitment we hold to surfing communities around the world. Lauren's new line for Kohls, named with her own moniker, "LC," is a "very Southern California-inspired" line that reflects her own Southern California upbringing. Her new line launched into stores across the nation on September 15, 2009. Check it out at www.kohls.com.